Why unique content is important for SEO

Why is unique content important for SEO? It's simple, nobody wants to read old news or articles. The content of your blog posts should be relevant and unique. The site should bring something new to the "garbage" that has accumulated on the Internet. In this post, I will explain the importance of unique content for a website SEO.

Google's mission

To understand why unique content is important to SEO, we need to take a look at Google's mission statement. Google's mission: "organizing the world's information, making it accessible and useful for everyone." Thus, in order for Google to rank your content, you must write accessible and useful content for your audience. The data on the site should bring something new, different from the information already accumulated on the Internet (on a specific topic). Offer users what they couldn't find in other blogs, articles, websites.

What is unique content?

Unique content does not necessarily mean that there is nothing on the topic. Of course, if the content of the articles is completely new, this will automatically speak of originality. However, expressing your (professional) opinion on a particular topic will also be considered unique content. Your perspective on a particular topic may be what makes you unique. The original text can be considered an overview of (old) information. Maybe you can structure the named data nicely if no one else has done it before.

 

Think about your audience

Before writing content, think about your site audience. What do you want to tell? What is the main message you want to convey to them? After reading your material, what actions do you want to direct your readers to? Do you want to encourage them to take some action, purchase a product or read the following materials on the site? By thinking about these questions, you can come up with an original idea for your new post or article.

It all starts with keyword research

While an original idea is a key element of writing an engaging and SEO-optimized article, every SEO(Miami seo Company) strategy should start with the right keywords. If you want to rank high and drive traffic to your website, you should focus your strategy on the terms people are looking for. Find out what people are looking for, what words they use to search. Take advantage of keyword research tools. I wrote about all this in my article that content marketing begins with the selection of keywords.

If you do your keyword research correctly, you should end up with a long list of terms to find you by. The resulting list will be for you as a guide for writing posts. After choosing your keyword, make sure you come up with a truly original idea. An idea in which the selected keyword has a meaningful role.

Where to focus next?

Unique content is the first thing you should focus on in your site / blog site filling and SEO optimization process. Once you've written the original post, you can focus on the readability of your post. The idea of ​​the article may be completely unique, but if it is not convenient to read, then the post simply will not collect the desired number of likes, reposts and comments. Therefore, do not forget to write text that will be useful and easy to read for the user.

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