Significance Of Well-Written Meta Descriptions

 

Significance Of Well-Written Meta Descriptions

When you have a business to promote and make successful you have to concentrate on all the details of search engine optimization so that your business website could rank high in all search engine results. One of the most important things that no New York Seo Agency should ever ignore is the presence of Meta description that is usually displayed in the search engine result pages under the title of the page.

What Is a Meta Description?

At the time your website name appears in the top ranking websites the short introduction about the content of your website is called the Meta description.

Importance of Meta description for SEO?

In yesteryears of search engine optimization, Meta descriptions were considered mandatory for proper optimization of a website but today when the time has changes a lot of other changes have occurred. The giant search engine of today called Google now has the ability to automatically create the Meta descriptions for many of the businesses.

According to the studies done by Yoast about the significance of Meta descriptions it did not matter whether they increased or decreased the keyword density or they created short or long Meta descriptions. As per the result of the studies in two-third of the cases examined by Yoast Google used the sentences from the very first paragraph of the content and used it as Meta description. This does not mean that Google or other search engines will do the same with every website, so to be on safer side a meat description should be added with ever new content.

The Meta descriptions are not only beneficial for seo of a website it has many other benefits too, it can attract more clicks, increased traffic, increased revenue and potential conversions.

Improved CTR in search engine result pages: According to the studies done about the importance of Meta descriptions, the well-written and perfectly optimized Meta descriptions are the main reason behind “website curb Appeal”.

Change in Traffic: When the New York Seo Agency increases the CTR of your website by optimizing it to the maximum level, your website ranks better and may result in increased traffic.

What is the ideal Meta description length?

According to the set standards of most of the important search engines the maximum length of a good Meta description should be between 160-165 characters.

So, if you are still struggling for proper seo of your business website you should hire a competent New York Seo Agency and become stress free.