How can a customer control a SEO promotion contractor?
What to expect initially
At the beginning of the promotion work, specialists check the technical condition of the site: whether the site is correctly implemented and configured, how quickly the pages open, whether there are any errors and warning messages from browsers.
To assess the performance of the site, the collection of analytical data must be configured. For this purpose free Yandex.Metrica, Google Analytics or more advanced paid systems are used. Any of them is enough. It is also mandatory to set up the achievement of goals (placing goods in the basket, paying for an order, etc.).
Then a check is performed for compliance with the requirements
of search engines. It is conducted according to special lists and messages
from the search engine's administrative panels. Previously, sites were
promoted in ways that today can be punished by search engines, for example,
multiple repetitions of popular search phrases on a page.
Based on the results of all checks, a list of tasks
for correction is drawn up. Some of them can be performed by the SEO
specialist himself, for others he will need the help of a web programmer or
system administrator.
Be sure to read the list of tasks. And don't be
afraid to ask! Let them explain to you all the incomprehensible
points. It's great if the specialist talks openly about his actions and
tries to speak in an understandable language. Such a contractor earns trust
from the outset.
Search queries
Another important thing in the beginning of SEO
promotion is collecting an array of queries. On them your site will be
found by visitors of search engines. In another way, it is the semantic
core. Sounds complicated. In fact, it's just an Excel table with a
large number of phrases that people use when searching in Yandex and Google.
Of course, all of these phrases should fit your
business. A conscientious contractor will definitely ask you about the
specifics of your work before starting to collect the semantic core.
Promotion plan
Based on the work done, the SEO specialist draws up a
plan (strategy) for website promotion, taking into account the priority of your
business tasks. And coordinates it with you.
Then the monthly work on website promotion
begins. Creation of new website pages (building up the structure), writing
and publishing SEO-optimized texts, increasing the number of links from other
thematic sites, etc.
The site represents your company on the Internet, so
it is important at the very beginning to decide on the style of the texts and
select the right authors. But remember that an overly complex approval
process can significantly delay the promotion!
Results of monthly work
Every month you should expect a report from the
SEO-schnick, which displays the following information:
1. Traffic dynamics
Seasonality should be taken into account here. It
is correct to compare the indicators not only with the previous month, but also
with the same period of the previous year.
An important aspect is traffic quality
control. If a visitor came to the page, realized that the site was not the
right one and closed it, then this is a refusal. Make sure that as traffic
grows, the bounce rate remains at about the same level as before the promotion
began. If it has grown significantly, the share of non-targeted traffic is
high.
Also important is the time the visitor spends on the
site. The report should contain information about the average visit
duration and the number of pages visited. The higher these indicators, the
better the traffic.
2. Changing site positions for key queries
This is a list of important business
requests. All the nuances are discussed at the initial stage of
work. It is important that the number of queries on the first search page
should grow regardless of the season.
3. Site conversions
These are statistics for achieving goals configured in
analytics. For example, this month the conversion rate for “website
visitor — paid orders” was 1.10%, and the number of goal achievements was 215.
4. List of work done for the reporting month
Information about how many and which pages have been
created, how many texts have been published. Also, what changes have
occurred in the mass of links to the site (positive dynamics is important
here).
5. Recommendations for improving the site
If an SEO specialist really studies your site and the
behavior of visitors on it, he will definitely suggest certain improvements
that can increase the return. If he refers to the work formally, you
should not expect any valuable advice.
6. Recommendations for improving the site
The plan should be detailed. By this point,
SEO-schnicks already have a clear understanding of the work needed in the
future. What pages and texts will be created, how the link mass will be
built up, what methods will be applied and what hypotheses should be tested.
To compile such a report, SEO specialists usually use
online services. These reports are convenient and
readable. Example, SEO-reports service.
What you can check yourself
You can always see the display of key queries in the
search engine yourself. But remember that the search is personalized for
you. To get the result that potential customers see, use incognito mode.
In
this mode, the search engine does not know your history of previous queries and
considers you to be a regular Internet user. You see the same results as
other people in your city.
Use
for verification those requests for which the contractor has already performed
work (you can take it from the report). Their positions in the general
mass should improve from month to month.
You
can also use the visibility checker for your website. To get information specifically on your site, remove
all others from the list on the left.
The main result of SEO(New York Seo Services) promotion is orders and requests from the site. If you conduct only search engine promotion, then this is his merit. If you also use other marketing channels, ask to set up end-to-end site analytics so you know exactly how many orders each of them leads.
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