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Showing posts from February, 2021

Why are backlinks important within SEO?

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Like many SEO experts, link building is a very important tool, which has a great and very strong potential to generate organic traffic to your website. However, an important element within link building is backlinks. What are backlinks? In simple terms, backlinks are the links that we make to generate traffic to our website. You can place backlinks in two ways: one would be within an article and the other, simply by leaving a link anywhere on a website that allows you to publish it. How should I publish the backlinks? Within SEO, article writing is undoubtedly the best way to project useful information to the reader and achieve your goal. In my personal experience, the best way to make the backlinks is, including them within an article which is well SEO optimized and generates input to the user. It is not advisable to simply publish a link or backlink, because that link has no point of use for the user, it is an unknown link, which does not have information about...

How can a customer control a SEO promotion contractor?

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For many customers, website search engine optimization looks like a black box. What is being done with the site and how to evaluate the result of these actions is not clear. In this article, I want to tell in simple terms what to expect from a promotion contractor and how to determine if SEO work is really being done. What to expect initially At the beginning of the promotion work, specialists check the technical condition of the site: whether the site is correctly implemented and configured, how quickly the pages open, whether there are any errors and warning messages from browsers. To assess the performance of the site, the collection of analytical data must be configured. For this purpose free Yandex.Metrica, Google Analytics or more advanced paid systems are used. Any of them is enough. It is also mandatory to set up the achievement of goals (placing goods in the basket, paying for an order, etc.). Then a check is performed for compliance with the requ...

Why unique content is important for SEO

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Why is unique content important for SEO? It's simple, nobody wants to read old news or articles. The content of your blog posts should be relevant and unique. The site should bring something new to the "garbage" that has accumulated on the Internet. In this post, I will explain the importance of unique content for a website SEO. Google's mission To understand why unique content is important to SEO, we need to take a look at Google's mission statement. Google's mission: "organizing the world's information, making it accessible and useful for everyone." Thus, in order for Google to rank your content, you must write accessible and useful content for your audience. The data on the site should bring something new, different from the information already accumulated on the Internet (on a specific topic). Offer users what they couldn't find in other blogs, articles, websites. What is unique content? Unique content  does not necessarily mean t...