How do search engines work?


The acronym SEO (SEARCH ENGINE OPTIMIZATION) refers to the set of actions to improve the results obtained in search engines without paying directly to the search engine. SEO is the process of optimizing a website to attract more visitors through search engines.

SEO work is quality work, not quantity work. It is not about making many changes, but making the necessary ones to improve search engine positioning .

SEO work shows its results in the medium and long term, so it cannot be used for imminent campaigns. SEO results take a minimum of two to four weeks to be visible.

 

How do search engines work?

From user searches, search engines have to find the most relevant answers. To do this, they send automated programs called "bots", "spiders" or "spiders" that use a web structure of links to "crawl" the pages in search of that relevant content.

Once the pages are crawled, they and their content are stored in large databases that make up web search engines with sophisticated index systems that contain millions of documents.

In this way, when a user makes a query, Google examines its index to find documents that match the search terms consulted, and instead of showing the thousands of results, it decides which pages will be displayed first and which pages will be displayed. in lower positions. To decide this, search engines take into account their algorithms to examine which pages are most popular and relevant and meet the requirements of the query.

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Search engine processes

When we make a query in Google, three main processes occur:

Tracking

Crawling is the process in which the Googlebot discovers new and updated pages and adds them to the Google index. To do this, the Google robot uses an algorithmic tracking process using computer programs.

Indexing

Process by which the content of a website is included in the Google index. To do this, the google robots processes all the words it sees on each page, the information included in the meta tags and the content attributes.

Results

The last process is the publication of results. When we make a query, Google searches the index for the pages that match that query and displays the results it considers most relevant to the user. What does Google consider relevant? Here many factors come into play that lay the foundations of SEO: on page SEO optimization, PageRank ranking, link quality, domain authority ...

Our main objective, is to be in the superior organic results. The results of the first page of Google take 91.5% of the clicks and therefore most of the traffic from the search engine.

If you want to get your website to appear on the first page of Google, these articles may interest you:

 

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