TACKLING UNREALISTIC EXPECTATION OF CLIENT FROM AN SEO EXPERT



TACKLING UNREALISTIC EXPECTATION OF CLIENT FROM AN SEO EXPERT

The fact is, that search engine optimization of a business website is no more a daunting task for the professional seo experts who have been working in this field for more than two decades now. The only hard part of the SEO task is the ever changing algorithm of the search engines and the new tips and tricks that are used by the professional seo experts.

No matter how qualified and experienced the SEO professional is there are certain clients that have so many unnatural and unrealistic expectation from the seo expert that it becomes very hard to work for them. The businessmen who have been in the market for some years know the basics of seo and are easy to handle but those who are new to the world of business are the most difficult to satisfy.

THE UNREALISTIC EXPECTATIONS OF A CLIENT

How frequent you jump up the SERP ranking.

When you start working on search engine optimization of the client’s business website and bring it from 220 rank to 130 the client starts expecting the same jumps towards the top ranks. Most of the old businessmen know that if their site does not appear in the top ranking website the main reason for it is not always lack of SEO as there are thousands of people doing the same business and most of them have hired the best teams for search engine optimization. It is not possible for all the perfectly search engine optimized sites to appear on top of the ranking pages and the progress comes gradually. The people who are new to the world of business think that by investing generously they can capture the top position on all search engines. The clients need to understand that reaching the top three or two pages of the search engine results is not as easy task as they think and it takes a long time to reach the top ranks.

                                                           San Diego SEO Services

2. Targeted Keywords for Ranking: After the client achieves high ranking with keywords that are less competitive he starts expecting the same investment of money, speed and time for those keywords that have higher volume of traffic and are more competitive. But when all this does not happen the client blames his seo services, so the seo service providers should set a limit on the number of keywords that are to be used in the search engine optimization campaign.

3.Quantity and Quality of One-Way Links:  When an Seo Service provider is managing a client’s search engine optimization campaign. A number of clients who lack knowledge about the facts about perfect seo want to add huge number of links to their business websites regardless of the relevance and utility of those links. The only thing that they want to have on their website are the links from high PR sites. The use of too much links are harmful for the website ranking.

 

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